ABOUT THE BRAND

Nomadic life is the starting point of our species. Our story is born of one of earth's most fascinating nomadic cultures - Arab Bedouin culture.

BISHT is a family business operating out of Amman, Jordan. Our grandparents were bedouins in the Naqab desert - Southern Palestine. As bedouins migrated to permanent dwellings, many of our traditions were left behind. Our mission is to bring this magical piece of our culture to the world - the BISHT.

We bring you this incredible product largely out of pride for our nomadic roots and the culture we inherit from our forefathers. BISHT is an expression of our culture, born out of the opportunity to bring a staple of nomadic bedouin culture to winters worldwide. Sure you can wear a jacket or a sweatsuit, you can turn on your heaters in your house or bring portable heaters to your night bonfires. But the elegance, comfort, convenience, quality and authenticity of the BISHT is unparalleled. So buy your BISHT today, follow us on social media at @bishtshop and join us on our journey to bring our culture into your homes, starting with premium coats and nomadic content.